5 Email Tracking Tools You Should Be Using


Are your members reading your emails?

Group email is one of your most important tools as a club officer. Sending regular emails and newsletters helps keep your members connected, engaged and up to date with exciting events and opportunities your organization offers.

Accordingly, it's crucial to keep track of who is (and isn't) opening your emails and what your members are clicking (and not clicking), so that you may follow up with just the right people.

CampusGroups provides you with many powerful email tracking tools to help you gain a better understanding of how well your emails are being received, with direct, real-time tracking insights.

Here are 5 email tracking tools that will help you target and strengthen your outreach and email strategy:


The 'Opens' stats tell you how many people opened your newsletter.


If your email includes links, you can also see how many clicked on them.

3. See who opened your email

Assess how well your email is performing. Identify and follow up with members who have not yet opened your email.

4. See what links each member clicked

See how many times and which specific links each member clicked.

5. Stats Report

Generate insightful report for your email's statistics (e.g., opening by year of graduation, by account type, etc.)


Calendar Module on CampusGroups: 10 Key Benefits for Your Campus

Quickly access all upcoming events

Centralizing all events, meetings and programs into one platform helps your school to create and maximize opportunities for student involvement, manage groups’ activities and keep track of useful attendance data. All events are posted onto the routinely viewed campus-wide calendar, allowing for efficient planning and activity discovery.

Top Benefits of Calendar Module

1. View all upcoming events and activities campus-wide in a powerful, centralized platform and easily find any event happening on campus. Get the latest information on the go, at any time.

2. Create events and increase opportunities for involvement. CampusGroups simplifies event creation, organization and promotion, resulting in more events being created. With more events comes more traffic to the calendar, yielding high visibility, a huge, successful networking effect and more incentive to post new events.

3. Check out only the events that match your interests through CampusGroups’ powerful filtering system: in one click, see only your group’s events, events based on a particular topic or type, or just the events for which you have registered.

4. Quickly register to any event on the calendar. Just mouse over the event and you can see both the attendees and an RSVP button to register for the event.

5. Access the calendar on your preferred mobile device. On dedicated iPhone and Android apps, you can view all events on campus and register in one click.

6. Synchronize your school’s calendar with your preferred personal calendar tools (such as Outlook, Google Calendar and iCal). A huge plus is that you don’t have to synchronize the entire calendar: CampusGroups’ starring system allows you to star any events you like, which updates on your phone within seconds. This is a great way to customize your event experience with CampusGroups!

7. Cater to potential IT readers. CampusGroups provides two different formats for event feeds (RSS and ICS) and can provide custom RSS feeds for your campus.

8. Customize campus processes for event creation, requests and approval. Set up unique privacy settings and custom surveys and forms to collect information you would like to require from groups creating an event.

9. Track student involvement and timesheet hours through event card swipe technology integrated within the Calendar module. Know who registers for an event and attends, and the number of participation hours each student accrues.

10. Increase event attendance and student engagement through high visibility among students and a full suite of innovative event promotion tools.

For more information on software integrations, please do not hesitate to contact us or to request a demo.

Launch Your Own Campus-Branded Mobile App

Benefit from all CampusGroups features within your own iPhone & Android school-branded app. Your school's consistent branding, colors and logo make your app truly stand out in the app store so it's easy for students to find and adopt quickly.

Customize the look, menus and features of your campus app with the committed assistance of our great Mobile Support Team.

What are the benefits of launching your campus app with CampusGroups?

  • Branded app with your logo and colors
  • Add or remove any content in seconds
  • Easy one-time-password login, and access for prospective students
  • Create an app for all your events or just one event



Essential App Features

  • Activity Feed:  Check quickly what’s going on today. Instantly post news and photos. Share your opinion. Ask questions. Start new discussions.
  • Events:  Check out upcoming events, see who's attending, view dress code & other details, RSVP on the spot, conveniently retrieve tickets and receive confirmation.
  • Push notifications:  You can send mobile reminders to all or some of your students. Students receive the latest group news and updates (e.g., event location moved).
  • Campus Maps:  Upload custom, detailed maps to display the buildings, floors and rooms on your campus, for a convenient way for students to locate and orient themselves on the go.
  • Directory:  Browse contacts. Find people in your campus network and communicate directly with them.
  • Chat:  Connect and message with your classmates anywhere, anytime.
  • Custom lists: Create item lists for any information, such as FAQs, Locations, Resources, Staff Directory, etc.
  • Web views: Include any of your website pages directly into the app.
  • Social Media: Include your Twitter, Facebook, Instagram and YouTube channels for easy access to your news and photos.
  • Live Polling:  Ask questions and request feedback during and after events.
  • Leaderboard: Access your school's Leaderboard to quickly identify the most active students based on earned Involvement Badges (automatically rewarded to students when activity and involvement criteria are met).


Your dedicated campus app starts at $99/month + setup. Pricing depends on the number of users and the advanced features you wish to activate (see list below). Please contact us to get started. Call us at (646) 797-3161.


Advanced Features

  • Groups:  Create a directory of student organizations. Allow student leaders to manage their page, members and news. Allow students to browse, join and interact with groups and student organizations. Find officers when you need to reach one.
  • Email Marketing: Allow any groups to send beautiful emails and newsletters to their members. Allow students to retrieve any email they receive from your student organizations and administrative departments.
  • Surveys & Forms: Build custom surveys and forms to collect the data your need
  • Event attendance-tracking: Scan QR Codes or swipe student IDs with a Mobile Card Reader. Download attendance data and assess overall campus engagement.
  • Websites: Build and maintain state of the art website for student organizations, departments or events
  • Blog:  Let student leaders post on their blog. Allow students to read the latest posts from your preferred groups.
  • Payments:  Groups can sell membership dues and event tickets online via CampusGroups and collect money directly into their preferred payment gateway (i.e. Cybersource, PayFlow, Moneris, PayPal, etc).
  • Mentoring/Tutoring:  Help students harness the power of their network by including access to automated matching of mentors and tutors so they can book available time slots both online and on the app.
  • Stores:  Sell food, drinks and merchandise directly from the platform. Track sales details and generate insightful reports on collected data.
  • Budgeting:  Access and collaboratively manage your accounting and budgeting process at any time.
  • Checklist/To-Do Lists:  Review student participation data pulled from attendance tracking information to know at all times whether students are satisfying mandatory requirements and meeting checklist goals set forth.

Know someone interested in building a campus app? Be sure to let them know by entering their email here.

Campus Fun: 10 Great Activities Colleges are Providing for Their Students to Destress During Finals Week!

Stress Less for Success

We've all been there. Finals week is by far the most stressful time on campus. And no one has a better eye for recognizing and responding to students in distress than the folks in Student Affairs. Fortunately, many creative SA professionals have come up with fun and clever ideas to help their harried students to destress and release some tension through rewarding and engaging activities.

Here are some of our favorite stress-relieving ideas we're seeing on college campuses during Finals Week!

1. Pinterest and Popcorn

Brownies, popcorn, craft projects and free door prizes at CU Boulder

2. Late Night Breakfast

PJs & Pancakes after dark at the University of Missouri - St. Louis

3. Tea Time

Tea, scones and lots of good conversations at James Madison University

4. Holiday Door Decorating

Student organizations and departments participated in a door decorating contest at Bridgewater State University

5. Slacklining and S'mores

Students at the University of North Texas get outdoors to walk the line and roast up a sweet snack

6. Coloring and Cocoa

William Paterson University students channel their inner artists with Crayola, creativity and hot cocoa

7. Cram Jam Study Break

Massages, food and free giveaways at Merrimack College

8. PlayDoh Power Hour

Tactile play with colorful clay! Students at the University of Nebraska Omaha squeeze out their frustrations with everyone's favorite childhood dough

9. Stress Relief Yoga

At the University of Rhode Island, students gather together for some stress-relieving and restorative yoga

10. Pause for Paws

Westminster College students harness puppy power to lower stress levels during Finals Week.

In fact, puppy rooms are gaining popularity across the country as a nearly cost-free way to reduce anxiety. Read more on how campus therapy dogs offer a helping paw to stressed students!

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