5 Email Tracking Tools You Should Be Using
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Are your members reading your emails?
Group email is one of your most important tools as a club officer. Sending regular emails and newsletters helps keep your members connected, engaged and up to date with exciting events and opportunities your organization offers.
Accordingly, it's crucial to keep track of who is (and isn't) opening your emails and what your members are clicking (and not clicking), so that you may follow up with just the right people.
CampusGroups provides you with many powerful email tracking tools to help you gain a better understanding of how well your emails are being received, with direct, real-time tracking insights.
Here are 5 email tracking tools that will help you target and strengthen your outreach and email strategy:
1. NUMER OF email OPENS
The 'Opens' stats tell you how many people opened your newsletter.
2. NUMBER OF LINK CLICKS
If your email includes links, you can also see how many clicked on them.
3. See who opened your email
Assess how well your email is performing. Identify and follow up with members who have not yet opened your email.
4. See what links each member clicked
See how many times and which specific links each member clicked.
5. Stats Report
Generate insightful report for your email's statistics (e.g., opening by year of graduation, by account type, etc.)
Some bits of news and information are only interesting and relevant to just a particular segment of your group, such as current members only, first year students or alumni. Sending content to this smaller, targeted list of members means improved communication and better open rates.
Save your targeted list of recipients into a Mailing List